How Nikasemo Began
Nikasemo is an Education Technology (EdTech) company that it focused on using technology to develop ways that improve how people learn. It was founded in 2014 with an original purpose to help students get access to lecture notes and materials. Fast forward to today, its corporate strategy is now focused on making learning interactive, engaging and extremely rewarding.
The founder of the company, Bernard Lomo, was a course representative at the University of Ghana. As part of his responsibilities, he was tasked to get lecture notes and materials to his course mates from his lecturers. The norm then was to create an email where the notes were uploaded, and share the email address and password to students to access the materials. This approach of sharing lecture notes was not working well. Some students were noted for deleting the materials in the mail or changing the email password. There was no readily available alternative to solve this problem. As such, Bernard decided to learn computer programming and built a platform to serve the purpose of sharing lecture materials. This platform, he named Nikasemo. Usage of the platform spread to other departments and it peaked a user base of 4000 users in 2016. The Nikasemo project received several recommendations from renowned lecturers of the University of Ghana. It also won several awards including the prestigious University of Ghana SRC Excellence Awards in 2016 for the Best Student Entrepreneur category.
Our Focus Now
In 2017, the company decided to reposition itself and embark on a different corporate strategy of using technology to develop ways that improve how people learn. The company through research, observed that many people found it difficult studying. It was observed that the traditional way of studying was not engaging and interactive. As such, there was little motivation to study; the main motivation being studying to pass examinations. It was therefore not surprising that through a number of surveys conducted by the company, it was observed that over 60% of students do active studying only when examinations approach.
In 2018, the company launched a mobile learning application. This application was developed to deliver learning content in a way that is interactive and engaging to the student. The company rolled out a learning module known as Numeracy Methods in the learning application. This module was a Mathematics course studied by some students at the University of Ghana. It made use of very interactive videos to explain difficult concepts for students to understand the course easily. It also had an interactive quiz system that rewards students for engaging with it. The more a user engaged with the module in the application, he/she was rewarded with points that could be traded for gifts. This engagement system of the application accounted for a tremendous usage rate. In a space of 18 months of its inception, the mobile application had generated 1010 downloads and 202 paid user subscriptions. Studying the application’s user data, it had been observed that the minimum average time users spent in the application per session was 10 minutes and the average maximum time they spent was 20 minutes. On the average, 50% of users opened the application daily.
Continuing form this point, the company is focused on continuously developing its system to find out more ways to effectively engage students in the learning process. The company understands that traditional book writers and publishers cannot monitor the activities of the student and are unable to reward the student’s effort. The performance measures of the company’s learning application indicate that creating an interactive and engaging learning process is a way to improve how people learn. The company is therefore focused on increasing the number of modules provided in the university market and developing its technology capabilities to enter into other markets.